On December 1 – World AIDS Day and Giving Tuesday – the first ever (SHOPATHON)RED to fight AIDS officially kicks off.
A (RED) shopping extravaganza featuring the likes of Bono, Scarlett Johansson, Snoop Dogg, The Weeknd, Meryl Streep and co-produced by VICE Media, (SHOPATHON)RED will live on-air and online through the holidays, selling iconic (RED) products, limited edition pieces, and the chance for fans to win once-in-a-lifetime experiences with celebrities in partnership with the online giving platform, Omaze.
Raising money for The Global Fund to fight AIDS, every dollar will be matched by The Bill and Melinda Gates Foundation, up to $20 million, meaning there have never been more reasons to SHOP (RED) and SAVELIVES.
More: https://www.looktothestars.org/news/14611-red-launches-star-studded-shopathon-for-world-aids-day